How to Skyrocket Sales of Your Ecommerce Store using a Blog

How to Skyrocket Sales of Your Ecommerce Store using a Blog

Share this article

Blogging is a valuable tool for any online business, and that includes eCommerce stores.

By having a blog on your eCommerce website, you can increase organic traffic from search engines and social media channels.

It’s also a great tool for increasing brand awareness, offering great customer support, and increasing rankings and conversions.

A lot of eCommerce business owners see blogging as a waste of time and resources, but the benefits a blog can provide are tremendous and is well worth the effort you’ll have to put in to keep it updated.

Having a successful blog on your eCommerce website can help with growing your online store in a number of different ways to guarantee the long-term success of your business.

In this article, we’ll look at the reasons why your eCommerce website should have a blog and the benefits they can bring to your business.

Benefits of Blogging for Ecommerce stores

Blogs Are Free Advertising

A lot of eCommerce start-ups follow the same basic business plan:

  1. Find a product
  2. Build a website
  3. Add products to the website
  4. Run advertising campaigns on Facebook of Adwords to get traffic and sales

There’s nothing drastically wrong with this plan, but once they stop spending money on advertising for whatever reason, traffic dips, sales drop, and problems begin to skyrocket.

It’s at this point they start looking for alternative ways to drive traffic to their website and realize that going all out on paid advertising and exploring nothing else probably wasn’t the best of ideas.

What a lot of people don’t realize is that blogging is a very easy, very successful alternative method of getting traffic to your website. It’s not as immediate as AdWords or Facebook, but if you plan ahead and put in the effort, blogging is one of the best investments you can make in your business for the long term.

Ranking up in Google and getting traffic to your blog takes time, which means the sooner you start, the better.

Don’t spend all of your advertising budget solely on adverts. Set some aside that you can use for content marketing and blogging and increase this percentage over time until you reach a point where the money you’re spending on paid ads is more manageable.

The internet is constantly changing and evolving, and the cost of advertising increases as competition becomes fiercer.

But one thing is always certain:

A well-planned, well-written blog with valuable content will attract organic traffic to your website for years to come.

Better SEO for your e-commerce website

Blogging Means More Quality Pages That Can Be Indexed in Search Engines

E-commerce websites tend to have a lot of pages, which is good for search engines in a way, but because many of those pages carry the same content, it’s also a bad thing.

It’s a duplicate content issue. Category and tag pages have the same content as the product pages, and all of it may be available on other websites.

Sure, you can optimize your category and product pages, but the best way to have more unique pages in a search engines index is by blogging.

The more quality pages you have in the index, the more you will rank up on search engines, and that means more traffic.

More effective Link Building campaigns

Link building campaigns are great ways to improve the rankings of your eCommerce website, but when you go to start one it won’t be long before you see how unwilling other websites are to link to your pages.

The main reason for this is because no one wants to promote another person’s product for free. They also don’t want to be hit with a Google penalty if Google thinks the links were paid for.

So, what’s the solution?

The best way for you to build natural links that will increase your search engine ranking is through blogging. Pretty much everyone will be willing to link to high-quality pages, even if those pages are selling something online.

Those links to your blog will improve your domains authority, increasing your search engine rankings and drive traffic to your website.

Reduce bounce rate with Internal Linking 

Bounce rate is the percentage of visitors who navigate away from your site after viewing only one page. A high bounce rate hurts your SEO. If a lot of users are bouncing back to the SERPs, the assumption is there must not be much valuable content on the page. Or, the content could be quite rich, but simply not relevant to the searcher’s query. In both cases, Google views this as a weakness which has a negative impact on your rankings.

Internal linking is a brilliant method of optimizing SEO. By linking to other pages on your website, bounce rate drops significantly as people spend more time on your website discovering other pages.

An active blog is a perfect place for you to use internal links that will send visitors where you want them to go – your homepage, other blog posts or even product pages.

Stronger Presence on Social Media

Perhaps the most important way of marketing for an eCommerce website is through social media. Having a strong presence across social media channels, particularly Facebook is a sure-fire way of promoting your brand and your products.

You can use paid advertising to increase your social media following, but you still need to make sure your accounts are constantly being updated with fresh, valuable content. The easiest way to do this is with a blog.

Blog posts are easily shareable, which means whenever you publish one you can share it straight to all your social media channels. You can also encourage your fans and followers to share your content, too, meaning you’ll reach a higher number of people.

Using images and videos in your blog posts will make them even more interesting when they’re shared, so be sure to experiment with the different ways that you publish your content.

The aim is always to get more shares and more people clicking the links to visit your website, so vary your content to keep it interesting and exciting for readers.

Blogs Are a Great Way to Provide Excellent Customer Care and Support

Blogs are an easy and effective way to offer two-way communication with your customers. They can interact with your blog posts by commenting and asking questions, and its simple for you to reply quickly.

Use your blog to talk about topics relating to your products and any questions that people may have. It a great way of establishing a communication channel between you and your customers that will build a great relationship between you.

Your Blog Can Help Build Brand Awareness and Trust

The best thing about having an open communication channel between you and your customers is that it makes it easier to build trust.

People want to feel confident about making an online purchase. They don’t want to lose their money, and they’ll do a lot of research on a product before they finally commit to parting with their hard-earned cash.

If they’re considering buying something from you, they might get onto Google and search your company name to find more information about who you are and what you stand for.

If you have a blog, then it’s highly likely that when people search for your company name, a lot of your blog posts will appear in the search results. As well as promoting brand awareness, it also helps establish trust between you and your customers.

Setting Up Your Ecommerce Blog

Hopefully, you’re now convinced that starting a blog for your eCommerce business is the next great step that you should take.

But how do you go about it?

There are a lot of ways to set up a blog depending on what eCommerce platform you’re using.

If you already use WordPress and Woocommerce then its ridiculously easy as blog features are already built into a WordPress website. If you aren’t using Woocommerce you can still have a WordPress blog as a subdomain.

The main thing is that you don’t set up your blog on its own domain.

This is because you need to use your blog posts to increase the indexed pages your website has, so they need to come from the same domain name.

Once you’ve set your blog up, there are a few more steps you need to take to make sure you get the most from your blog:

  • Make sure you enable https.
  • Optimize your blog category pages as they are important for SEO.
  • Follow SEO best practices.
  • Don’t forget to add a link to your blog on your main website’s menu, sitemap, footer, etc.
  • Be sure to make use of calls-to-action on every blog post you publish, usually in the form of signing up for an email subscription service.
  • Add schema data to your blog posts.
  • Add support for accelerated mobile pages.

What You Should Blog About

This is usually where things get a little trickier, or at least require a little more effort on your part.

People who are new to blogging often run out of ideas for things to write about. But regardless of your niche, there are always topics to cover, if you know how to find them.

Keyword Research

Keyword research can provide you with a useful list of long tail keywords that you can target in your blog pots. You can use online tools such as SEMRUSH to make this process a little bit easier for you.

Get Ideas From Competitors

This might not seem like a completely legitimate idea at first, but I promise you everyone is doing it.

Have a look at your competitor’s blogs and make a note of the topics they’re covering, as well as the type of content (text, videos, infographics, etc).

By no means am I telling you to copy their exact content, but you can see how they are using their blog to work for their business, and it will hopefully give you some ideas as well.

How-To Guides and Product Reviews

These are perfect topics for blog posts.

Most people like to have more information about a product before they decide to buy it. This extra information comes in the form of reviews, how-to guides, etc. And these are all really easy for you to add to your blog.

You can write in-depth product reviews or guides including lots of images and videos that will offer readers the extra information they’re looking for.

When you’re doing blog posts like, make sure to search engine optimize it by putting the product name and website in the title.

By using this format your review will rank higher in search results for that particular product.

Tell Your Business’s Story

Success stories are always a great read, and your business blog is a great way to share your experiences with your readership. It’s another way that you can promote your brand and build positive, trusting relationships with your customers.

It shows that there’s a real person behind the business, and makes people feel more of a connection with your brand. You can share your passions, your fears, your successes, and even your failures.

Sharing your story like this makes people connect with you better, which in turn makes them feel more confident about purchasing from your business.

Your Blog Posts Don’t Have To Be Just Text

Make your blog posts fun! People are far more likely to enjoy reading content that is broken up with images, videos, infographics, etc. Don’t make the mistake of thinking you’re blog posts need to be 2000 words of blocky text.

The infographic below shows some of the most popular forms your blog posts can take. Use a variety of everything to keep your content fun and interesting for your readers.

How Often Should I Blog?

Though there’s no hard and fast rule to this question, it has been proven that the more often you update your blog with fresh new content, the higher you tend to rank and the more organic traffic you’re likely to get.

It’s important to blog as often as you can, but it’s more important to be consistent and to post valuable content for your readers.

Have you ever wondered why almost every single one of your competitors has a blog on their website?

Well, the answer is simple. Because it’s a good investment and is bringing them results. Otherwise, they wouldn’t be publishing blog content regularly for many years.

Producing this kind of content can take a lot of time and money, and you’ll need to put a plan in place to make sure your blog is consistently at the level you want it to be.

There’s always the option to outsource this task to a professional content writing agency, who will be able to run things smoothly on your behalf. It can also make sure that your content is relevant, and SEO optimized before it’s published. 

If you think your writing skills are not that good, if you don’t have the time, or if you simply hate writing, you can let our team at TextSharks do the work for you. We can help you find interesting topics, write engaging content, and manage your blog. Feel free to contact us here and discuss your content needs with our friendly team.

How Long Should Your Blog Posts Be?

Once again, nothing is set in stone, but the longer your blog posts are the better.

Research shows that the average number of words in top ranking blog posts is 2000, and longer posts get more shares on social media.

Don’t get too caught up in word counts though – quality is almost always better than quantity.

Final Thoughts

It’s easy to see how important it is for eCommerce websites to have an active blog. It’s a brilliant way of driving organic traffic to your website, boosting your rankings, communicating with customers, and more importantly increasing sales.

Remember that your main goal of blogging for eCommerce stores is to skyrocket sales. So once you’re getting enough traffic, you can redirect it to your product pages. Or you can aim to get as many email subscriptions as possible to use email marketing to your advantage. 

The biggest benefit of blogging for eCommerce is the simple fact that it’s free advertising. Once your blog gets enough traffic, you’ll be able to use it as your primary way of gaining leads, without having to spend any money at all on paid advertising.

 

  • More Posts By Seif
AUTHOR DETAILS
Founder & CEO at TextSharks
Seif is the founder and CEO of TextSharks, and a self-proclaimed digital marketing nerd. He loves helping get the word out about TextSharks to get all sorts of folks good content. When he\'s not running the business of TextSharks, or helping sad, empty blogs find TextSharks content, he enjoys reading, listening to music, and learning new languages.
2019-06-05T04:44:46+01:00