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In this article, we will take a look at the ten most effective ways you can increase traffic to your blog. Some involve simple tweaks, others require a more fundamental look at how you approach blogging. From backlinks to keyword research. We will guide you through the blogging world jargon and help you understand the secret behind a successful blog.

But, before we get started into specifics though, let’s start with the most important question: why blog?

Why blog?

Here are two main reasons.

First, blogging can be a lot of fun. It’s a way to express yourself and share your personality, your views, your opinions, and your adventures with the wider world.

Secondly, a great blog can attract a lot of readers. Blogging has the ability to increase the number of people visiting your site, increasing your popularity, and if you’re a business, increasing your sales.

There countless business blogging benefits. A quality blog will ultimately attract more traffic. If you write well and engagingly, then you have the possibility to again, increase traffic to your site, increase your popularity, and ultimately, increase leads and sales opportunities.

Sounds easy, but as with everything there is a way to go about it. Take a look at the list below to gain the key fundamentals for a quality blog, and what those can bring to you.

1. Find the right writer! (Hint: that might not be you)

The core fundamental of any successful blog is engaging and interesting content. So it goes without saying, that the content will be much more interesting and informative if the person writing it knows what they are talking about and has a passion for the topic.

Posts that are personal and contain character are far more likely to be the posts that interest the audience, and most importantly, get shared to the wider public.

However, it might be that you are not the right person for the job. Don’t take it personally. It may be that you don’t have the time, maybe you don’t have the experience, or perhaps you just hate writing. If this is you then don’t worry. You can find a skilled writer at a reasonable price. Someone who can put in the hard hours for you while you focus your attention on more important areas within your business.

Whoever you choose to write the content for your website, their personality must shine through. A reader will identify with a writer based on their personality. If they have a likable (or sometimes a dislikeable) personality.

If a reader likes your writing style and personality, and not just the content produced, then you will be more likely to attract a return reader who is guaranteed to read everything you post.

Give your posts that personal touch. Allow your personality to shine through and this will help build a relationship with your readers. They will be more likely to come back and read your future posts, and more importantly, more likely to share your posts and attract new readers.

2. Use Keyword Research to Help Select Hot Topics

The easiest thing is to get drawn into doing is writing blogs that interest you, but don’t attract a wider audience. So do some research and find the topics that are likely to draw in new readers.

It is also common to write about a topic that a lot of people are interested in, but neglecting keywords in the title may mean that new readers will never find that amazing piece you have written.

Keyword research will help you create a title that is more likely to appear in search results. There are a number of great tools you can use for this, such as Ahrefs, Semrush, Serpstat and Google Keyword Planner. It gives you the number of monthly searches on a particular keyword and tells you where a phrase would likely to be ranked when searched for.

If you want to take an in-depth look at some of the features each tool provides, and an analysis of how to conduct keyword research, then take a look at one of the websites.  

Once you have highlighted your keywords and found out how they rank, make sure to use them in all the standout areas of your post. The headers, the body, and of course, the title.

3. Focus on producing long-form content

Producing long-form content can increase your SEO (search engine optimization), making your blogs more likely to appear in search engines. Creating long-form content involves going into great depth about one particular topic, basically showcasing your expertise.

One of the reasons that long-form is better is because longer posts will obviously contain more keywords. Making it more likely to appear when the reader is searching for particular, in-depth information on a topic.

Secondly, a more in-depth article is likely to please the readers who find it. The bog will be more likely to answer any and all questions the reader may have about the topic. This means it is more likely to be shared on other sites and social media platforms. It will help to increase your reader traffic and is a great way to gain more publicity.

4. Update Existing Posts to Keep Content Fresh

If you have ever done any online research then you will have read of how important it is to keep your content fresh and up to date. It will increase search results and also thus increase the traffic to your site.

However, don’t just produce content for the sake of creating content. Try to aim for quality over quantity, instead of blogging just for the sake of it. Try to invest your time in updating existing content and making sure it is long, and also contains keywords that are likely to appear in searches. Of course, you will also have to keep an eye out for any out of date information, making sure all your content is up to date and relevant.  

This not only keeps it fresh, but it also increases the length of the posts and provides long-form content. The importance of which we have mentioned above.

5. Add Strong Images and Relevant Images to Your Blog

Images can prove as important as text, and can really make your blogs stand out.

There are three main reasons for this:

First of all, it helps readers get an idea of what you are writing about and what they are reading. (this is particularly vital if you are thinking of exploring difficult concepts – visual aids can really help simplify the content).

Secondly, the main picture accompanying your post will be the first thing people see whenever your visitors share one of your posts on social media. Like everything, if it looks good then you are more likely to click on the link. Appearance can be vital.

Finally, as is the case with text, they can be used to help your content appear in search results. By subtly adding keywords to the ”, file names alternative text and captions for the images in your post, search engines will gain a better idea of what your posts will be about. It will also help your post to appear in search results.

6. Optimize your blog posts

There are a number of technical steps that you use to make sure your blog performs well in search engine results. These are known as SEO (Search Engine Optimization), and here are our tips to try and make the most of these techniques.

Try to always:

  • create blog post titles which cover your keyword research, and a title that clearly shows what you are writing about.
  • be sure that keywords are included in the URL of each post.
  • use keywords in the headers to help break up the content.
  • use keyword rich alt text and file names for your images.

There are also a few industry tricks to help improve your SEO. Industry secret, Google prefers content that can be loaded quickly.

  • Try to make sure that all images and files are as small as possible. Find the balance between a good quality image and a small file size.
  • Avoid the use of unnecessary scripts on the page
  • Register  your site with Google Search Console

7. Capture the Email Addresses of Your Readers

Once you have attracted a new reader to your blog, you should try to capture and save their email address. This way you can let visitors know about a new blog post via either email or an e-newsletter.

In order to do this, you need to make sure that there is a data capture form on your blog post. Try to use this rather than a ‘signup’ box, as readers tend to avoid them. Create a sidebar, a popup box, or a simple text to help encourage new, and current readers, to join your mailing group. We warn against the overuse of pop-ups as this can have negative implications. Readers often find them irritating, especially on mobile devices.

An easy and hassle-free way to do this is to use an email marketing tool (such as Getresponse, Aweber, Mailchimp or Mad Mimi), Use the RSS feed to deal with your e-marketing for you. This means that every time you post a new blog, subscribers will automatically receive a notification, guiding them to the new content.

8. Encourage Your Readers to Share Your Content on Social Media

Try to encourage your readers to share your content on various social media platforms.

If your readers share your content then it can have many positive implications. Not only will you see an increase in the traffic to your blogs, but it will also send signals to search engines that your popularity has risen. This can only be good for your popularity.

Using a tool such as Sumo will allow you to add a few smart social media sharing icons to your website. It will also add data capturing forms.

9. Encourage comments and user engagement

Encouraging comments is a great way to increase the traffic to your websites. Give the readers something they can comment on, be it a positive comment or a comment that might not agree with your views (that includes trolls). There are three reasons why this can be beneficial:

  1. It will help create more keyword-rich content on your site.
  2. As discussions start to take place in your comment sections, then it will help to encourage people to return to the site.
  3. There is a theory that a blog with a high comment rate will have a positive impact on your SEO.

To encourage people to leave comments you need to make sure that your content is engaging and opinionated

10. Build backlinks to your posts

From a basic standpoint, there are 2 easy and simple ways to make sure that your blogs get ranked and seen in searches.

First of all, make sure that your post is engaging and interesting. This goes without saying. The more engaging and interesting a blog is, then the more it will be read.

Second, try to build a network of backlinks, links from other sites bloggers, pointing to it.

“What’s a backlink” I hear you say?

A backlink is a link to your site that appears in other websites. You need to reach out to other bloggers and ask them to include a link to your blog. It may take some time, but it is an essential way to make make sure that your blog traffic increases.

We recommend that you avoid buying links from SEO services. It’s a risky game and is against Google’s terms and conditions.


These were my 10 simple tips to increase your blog traffic. You can start to implement them today!

If you have any more tips that you think should be added to the list, please let us know in the comment section below!

Blogging has the possibility to really put your business in the public eye. Whether you are a newbie or an experienced entrepreneur, understanding the blogging world, and the tricks of the trade can ultimately be fruitful.

Happy blogging.

  • More Posts By Seif
Founder & CEO at TextSharks
Seif is the founder and CEO of TextSharks, and a self-proclaimed digital marketing nerd. He loves helping get the word out about TextSharks to get all sorts of folks good content. When he\'s not running the business of TextSharks, or helping sad, empty blogs find TextSharks content, he enjoys reading, listening to music, and learning new languages.